Planning Concept For Your Clothing Brand

Effective Way to Plan the Concept of Your Clothing Line.

Every label in fashion has to build upon the certain concept. You must have some theme, plan or strategy while laying out the baseline of your brand. It is necessary that you must have some unique selling point that nobody has. I am not talking about those who try to copy the concept of others to make easy money. The concept is the central idea upon which you build your clothing line sheet and promote your brand. So from the beginning, your approach towards the business depends on your concept. In fashion business concept relates to the visual representation of your brand. How you pen down your idea on to a visual representation. This also narrates your brand identity and your customer base. Below is an image how you should represent your clothing line and its conceptual base. It includes the central design theme upon which you build your line sheet.

Fashion Brand Concept Design

We make a mood board to give our idea a visual foundation. This is the starting point of extracting the thought to a visible way of communication. The aim of preparing a mood board is to give a client or your team of clothing designer an idea of what you are going to do. It is the source of inspiration to form the foundation of your collection line-sheet. Some of the advantages of starting your designs with a mood board are as below. 

Enhance Creativity: Our ideas have no limits and it goes to any extent. The problem is that our ideas do not see things when we are trying to brainstorm on creative ideas. So streamlining your idea and giving a direction to it is vital. This enhances the creativity of the clothing designer and helps them stay focused.

Give Creative Guidance: When you are starting a brand you have to see your budget. Only creativity does not work. Mood board gives a direction on the styles and how to plan the collection. Mood board gives creative guidance to clothing designer to plan their collection.

Bridge the Gap between Client's Expectation and Creative Direction.

When we work with clients, there ought to be some gap between the expectations from the clothing designer. Mood board help bridge many gaps and help understand many aspects. This gives a direction to the clothing designer in designing the collection line-sheet. 

What’s the purpose of a mood board?

In most cases, Startup apparel brands are not as creative as a clothing designer. Moreover, they need a lot of clarification before locking up on a collection idea. So for a clothing designer, the focus is to make them follow the guidance to move forward. People who are not in the creative industry take a bit of time to familiarize to the process of apparel design. But they always have some inputs to give whether it is practical or not. So for a designer listening to the client as much as possible and then giving a shape is vital.